Samsung has announced plans to launch their 55″ OLED TV in South Korea. No word yet on when it will be available in North America or Europe.

SEOUL, South Korea (AP) — Samsung Electronics Co. said Thursday that it is aiming to launch flat-panel TVs using new screen technology called OLED during the second half of this year in the domestic market.

Samsung said the 55-inch TV using the ultra-thin display will be retailed at over 10 million won, or more than $9,000.

That is at least more than twice as expensive as the high-end 55-inch TVs available in the market.

Samsung’s head of TV business said it will take another two to three years for the new screen technology to go mainstream.

Samsung and its hometown rival LG Electronics Inc. are expected to be the first to start mass production of OLED TVs, which may gradually replace LCD and plasma.

 

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Very interesting move from Sony. They were the first to market with a consumer OLED TV and the first to leave the consumer market. However, with competition heating up from LG and Samsung to produce OLED televisions, Sony must have felt that it might miss out on the post-LCD TV market altogether.

Here’s what Reuters had to say:

“Japan’s Sony Corp is in talks with Taiwan’s AU Optronics Corp to jointly produce next-generation OLED televisions, the Yomiuri Shimbun reported, positioning itself for the post-liquid crystal display (LCD) TV market.”

AU Optronics also purchased all of the FED TV assests from Field Emission Technologies a few years ago. Since FED TV seems to be taking a back seat to OLED TV, it looks like AU has placed its bets on OLED technology.

“Both Sony and AU Optronics declined to comment on the report, which comes after Sony’s new CEO, Kazuo Hirai, last week suggested he was open to cooperation in new TV technologies as he outlined a turnaround strategy for his loss-making company.

An industry source told Reuters earlier this month that there was talk Sony was considering a tie-up with AU Optronics.

“We know that Sony will have to form some kind of alliance with a third party since it would be difficult for it to capture more share in the OLED TV area alone. It’s not a surprise if it is considering a tie-up (with AU),” Nobuo Kurahashi, an analyst at Mizuho Investors Securities, said on Wednesday.

“For Taiwan and Japan, their interests coincide. If they don’t do anything, there will always be a gap in market share,” he added, pointing to competition from South Korea.

Both Samsung and LG in January displayed prototype 55-inch OLED (organic light emitting diode) screens – which boast sharper images and do not need backlighting – at the CES consumer electronics show in Las Vegas.

Sony, which pioneered the technology with the world’s first OLED TV in 2007 halted production of the $2,000 screens for consumers in 2010 amid a global downturn, focusing instead on 3D. Sony still makes OLED screens costing as much as $26,000 for high-end business customers.”

Sony will still be playing catch-up to LG and Samsung so we shouldn’t expect any Sony OLED TVs this year.

 

 

Samsung has announced that it will launch the new 55″ Super OLED TV at IFA 2012. For those able to attend, IFA 2012 takes place from August 31 to September 5 in Berlin.

A consumer release is promised sometime in 2012 with a premium price, probably similar to LG’s estimate of $8,000 U.S. for their 55″ OLED TV.

It will be interesting to compare the 2 models side by side. The picture on each will no doubt be stunning and the main comparisons will have to be made on the other features and pricing. We’ll have a review of each OLED TV model as they are released.

 

Samsung will be releasing their 55″ OLED TV this spring in the UK. Unlike other OLED TV promises of the past, this just might happen. This will be Samsung’s first commercial release of an OLED TV. Unlike previous small screen offerings from Sony and LG, this one will fit right into any home theater. Of course this fantastic new technology will come with a price. That price has yet to be announced but rumors have it in the $7000 US range. We’ll report on Samsung OLED TV pricing and specs as soon as they are available.

 

According to smarthouse.com.au, both LG and Samsung plan to introduce 55″ OLED TVs in time for the Summer Olympics in London next year.

LG had originally planned to release their 55″ LG OLED TV later in 2012 but with the potential introduction of the Samsung 55″ OLED TV LG has moved their planned date ahead to compete with Samsung.

There was a previous LG OLED TV available in a 15″ screen size, but low production numbers and a high price made it a scarce item, rather like the first Sony OLED TV. However, LG has said that the 55″ model will be available in limited numbers and industry watchers expect a fairly high price for these first decent sized OLED televisions.

Samsung has so far not produced any consumer model OLED TVs and it’s interesting to see a 55″ screen size as potentially their first model released to the public. More details from both manufacturers are expected at CES 2012 in Las Vegas in January.

 

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