The 55″ LG OLED TV was unveiled to over 400 dealers, journalists and special guests in Monaco yesterday.

F1 Champion Sebastian Vettel, film director Jean-Jacques Annaud and model Gemma Sanderson.

It appears that LG is going full speed ahead with OLED television. LG officials vowed to develop the most advanced commercial OLED TV in the market and to be the first company to bring these TVs to European consumers in the second half of the year. 8,000 euros could be the price you’ll pay when these TVs are on store shelves in the second half of this year.

“In the history of television, there have been very few innovations as impactful as the coming of OLED TV,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone’s imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG.”
The OLED TV’s WRGB technology is the culmination of years of research and development at LG, the company behind the world’s first commercialized 15-inch OLED TV in 2009. LG’s 4 Color Pixel technology relies on a white sub-pixel to perfect the color output. A Color Refiner enhances the image, resulting in pictures that are the most vibrant, natural and comfortable to the human eye. The screen also delivers a perfect viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle.
And unlike LCD or LED displays which require backlights, OLED TVs generate their own light, eliminating the need for backlighting. Furthermore, by utilizing carbon fiber reinforced plastics (CFRP) for the exterior, LG engineers were able to create a final product with a thickness of only 4mm and weighed only 10kg. Thus the Paper Slim design philosophy was born. What’s more, LG’s OLED TV combines the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience on the market today.
According to Stanley Cho, head of LG Europe, “With OLED TV leading our premium product line-up in Europe, we have a very strong case to become the number one TV brand in this region. Until that day, we will continue to develop the products that have made us the most innovative home entertainment company in the industry.”

Full story at: LG

 

It’s been a while since we heard anything about Panasonic OLED TV. According to Bloomberg Panasonic is in talks with Sony regarding  a partnership to cut the development time of OLED televisions, the Nikkei newspaper reported recently.

The last OLED news from Panasonic was in April 2009 when they announced their OLED TVs were to be built at the IPS Alpha factory and may be produced in a partnership with Toshiba. That plan vanished as did the Toshiba OLED TV partnership.

As seen in the past, a partnership is no guarantee of success in the OLED display market. Sony had an early lead in OLED technology and Panasonic is a leader in plasma TV technology. However, as Bloomberg reports, “The pace of commoditization of TVs is very high,” said Mitsushige Akino, chief fund manager of Ichiyoshi Investment Management Co., in Tokyo. “I’m not sure whether Sony and Panasonic can make a profit even if they have an alliance.”

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Here’s a great video clip of the new 31″ LG 3D OLED TV. Rumors have it that this set will be released in the UK in March 2011 for around the equivalent of about $9,000.

 

LG is displaying both its 15 and 31 inch OLED TVs at IFA2010 in Berlin. Here are some photos from the show courtesy of http://www.oled-display.net

LG 31" OLED TV

LG OLED TV display at IFA 2010 Berlin

3D OLED TV by LG

 

Note: This site was recently hacked and if you’re looking for brom***ine you’re in the wrong place.

Today I have an interview with Erich Strasser from OLED Web-Company. His company owns and operates the leading OLED technology websites. He just got back from CES 2010 and I thought I’d ask him about his trip.

Admin: Can you please introduce yourself and tell us about your websites?
Erich: Our websites http://www.oled.at (german) and http://www.oled-display.net are the leading OLED information websites. Our goal is to inform our visitors about the newest products, findings, forecasts about and with OLED Display technology.

Admin:  How long have you been involved in OLED TV technology?

Erich: We started www.oled.at and www.oled-display.net about 7 years ago.

Admin:  Do you think OLED TV will eventually take over from plasma and LCD technology?

Erich: Yes I am sure about this. OLED is the future in the HDTV technology. OLED TV promises Superior picture Quality, High Efficiency, very thin and in future also cost effective. The first OLED TV XEL-1 and the LG 15 inch hitting the market today are very expensive, but those prices will fall dramatically as the technology matures and volume ramps up. OLEDs will prove more cost effective because they require fewer materials and fewer processing steps than LCD and Plasma Tvs.

Admin:  What are your thoughts on the emergence of LED backlit TV? Can OLED compete against it anytime soon?

Erich: Not soon because the companies must build more OLED fabrication labs.

Admin:  Can you please tell us what impressed you most at CES 2010?

Erich: Sonys 24.5 inch 3D OLED, and the 14 inch transparent AMOLED Notebook from Samsung mobile Display.

Admin: Who, in your opinion, will first produce a consumer ready OLED TV with a decent screen size?

Erich: Sony is in some financial troubles, LG Display introduced the 15 inch AMOLED TV and have big plans. Samsung wants to bring out larger Displays only if they compete with LCD and Plasma at the price segment. So my opinion is LG Display will be the first with larger sizes.

Thanks to Erich for this interview on the latest OLED TV news. You can see more at his site, just click on this link: OLED Television

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