Very interesting move from Sony. They were the first to market with a consumer OLED TV and the first to leave the consumer market. However, with competition heating up from LG and Samsung to produce OLED televisions, Sony must have felt that it might miss out on the post-LCD TV market altogether.

Here’s what Reuters had to say:

“Japan’s Sony Corp is in talks with Taiwan’s AU Optronics Corp to jointly produce next-generation OLED televisions, the Yomiuri Shimbun reported, positioning itself for the post-liquid crystal display (LCD) TV market.”

AU Optronics also purchased all of the FED TV assests from Field Emission Technologies a few years ago. Since FED TV seems to be taking a back seat to OLED TV, it looks like AU has placed its bets on OLED technology.

“Both Sony and AU Optronics declined to comment on the report, which comes after Sony’s new CEO, Kazuo Hirai, last week suggested he was open to cooperation in new TV technologies as he outlined a turnaround strategy for his loss-making company.

An industry source told Reuters earlier this month that there was talk Sony was considering a tie-up with AU Optronics.

“We know that Sony will have to form some kind of alliance with a third party since it would be difficult for it to capture more share in the OLED TV area alone. It’s not a surprise if it is considering a tie-up (with AU),” Nobuo Kurahashi, an analyst at Mizuho Investors Securities, said on Wednesday.

“For Taiwan and Japan, their interests coincide. If they don’t do anything, there will always be a gap in market share,” he added, pointing to competition from South Korea.

Both Samsung and LG in January displayed prototype 55-inch OLED (organic light emitting diode) screens – which boast sharper images and do not need backlighting – at the CES consumer electronics show in Las Vegas.

Sony, which pioneered the technology with the world’s first OLED TV in 2007 halted production of the $2,000 screens for consumers in 2010 amid a global downturn, focusing instead on 3D. Sony still makes OLED screens costing as much as $26,000 for high-end business customers.”

Sony will still be playing catch-up to LG and Samsung so we shouldn’t expect any Sony OLED TVs this year.

 

 

The LG 55EM9600 is a stunning new OLED TV from LG. It’s the first decent sized OLED TV from LG since their limited availability 15″ model from 2 years ago. The difference this time is that they are planning to sell these to consumers starting a bit later in 2012. Pricing is rumored to be around $8,000 and I’m sure that there are lots of people who’d cough that up to get their hands on one of these.

 

LG has a very nice OLED TV at CES 2011 in Las Vegas. It’s a 31″ model with 1920×1080 full HD. LG has stated that they plan to release a 31″ OLED TV this year so let’s keep our fingers crossed that this will be the model released to the public.

Check out Erik’s LG OLED TV photos here at Flickr.com

Here’s a video that shows how thin the latest LG OLED TV is along with some other fancy toys from LG.

 

Here’s perhaps the only chance for those outside the U.K. and Europe to get their hands on an LG 15EL9500 15″ OLED TV.  5 of them are now available on eBay. The perfect gift for that special someone at $3099.

LG OLED TVClick on the following link for more information on these fantastic TVs. There are apparently no plans to release this model in North America so if you are looking for one, this may be an opportunity.

LG OLED TV on eBay

Of course if you rush out and buy one the FTC wants me to remind you that I may earn a commission for pushing them like this!

 

Here’s a great video clip of the new 31″ LG 3D OLED TV. Rumors have it that this set will be released in the UK in March 2011 for around the equivalent of about $9,000.

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