It’s been a while since we heard anything about Panasonic OLED TV. According to Bloomberg Panasonic is in talks with Sony regarding  a partnership to cut the development time of OLED televisions, the Nikkei newspaper reported recently.

The last OLED news from Panasonic was in April 2009 when they announced their OLED TVs were to be built at the IPS Alpha factory and may be produced in a partnership with Toshiba. That plan vanished as did the Toshiba OLED TV partnership.

As seen in the past, a partnership is no guarantee of success in the OLED display market. Sony had an early lead in OLED technology and Panasonic is a leader in plasma TV technology. However, as Bloomberg reports, “The pace of commoditization of TVs is very high,” said Mitsushige Akino, chief fund manager of Ichiyoshi Investment Management Co., in Tokyo. “I’m not sure whether Sony and Panasonic can make a profit even if they have an alliance.”

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Sony, the first manufacturer to release a consumer OLED TV, is apparently in talks with 3 different manufacturers about manufacturing OLED television panels. LG was the first reported to be in discussions with Sony, but since then, AU Optronics and recently Samsung have been mentioned as possible partners in OLED TV panel production.

While this seems confusing, especially since all three companies have been discussed as possible partners in the last few months, it’s possible that Sony is looking for the best deal on pricing and deleivery from all three companies.

Thanks to Ron at oled-info.com

And according to smarthouse.com.au LG will be launching their 55″ OLED TV in Europe later this month. The rumored $8,000 Samsung OLED TV price tag has climbed recently to $10,000. At these levels the newest OLED televisions from both LG and Samsung will be for early adopters only, or those with deep pockets. The Samsung OLED TV release date was originally scheduled for later this year may be moved up to the summer.

 

 

Very interesting move from Sony. They were the first to market with a consumer OLED TV and the first to leave the consumer market. However, with competition heating up from LG and Samsung to produce OLED televisions, Sony must have felt that it might miss out on the post-LCD TV market altogether.

Here’s what Reuters had to say:

“Japan’s Sony Corp is in talks with Taiwan’s AU Optronics Corp to jointly produce next-generation OLED televisions, the Yomiuri Shimbun reported, positioning itself for the post-liquid crystal display (LCD) TV market.”

AU Optronics also purchased all of the FED TV assests from Field Emission Technologies a few years ago. Since FED TV seems to be taking a back seat to OLED TV, it looks like AU has placed its bets on OLED technology.

“Both Sony and AU Optronics declined to comment on the report, which comes after Sony’s new CEO, Kazuo Hirai, last week suggested he was open to cooperation in new TV technologies as he outlined a turnaround strategy for his loss-making company.

An industry source told Reuters earlier this month that there was talk Sony was considering a tie-up with AU Optronics.

“We know that Sony will have to form some kind of alliance with a third party since it would be difficult for it to capture more share in the OLED TV area alone. It’s not a surprise if it is considering a tie-up (with AU),” Nobuo Kurahashi, an analyst at Mizuho Investors Securities, said on Wednesday.

“For Taiwan and Japan, their interests coincide. If they don’t do anything, there will always be a gap in market share,” he added, pointing to competition from South Korea.

Both Samsung and LG in January displayed prototype 55-inch OLED (organic light emitting diode) screens – which boast sharper images and do not need backlighting – at the CES consumer electronics show in Las Vegas.

Sony, which pioneered the technology with the world’s first OLED TV in 2007 halted production of the $2,000 screens for consumers in 2010 amid a global downturn, focusing instead on 3D. Sony still makes OLED screens costing as much as $26,000 for high-end business customers.”

Sony will still be playing catch-up to LG and Samsung so we shouldn’t expect any Sony OLED TVs this year.

 

 

Sony has released the new Trimaster EL series of professional broadcast OLED monitors. They will be available in 17″ and 25″ screen sizes with full 1080P as well as HDMI, Displayport and industry standard reference monitor connections.

sony-trimaster-el-oled monitors

They will definitely not be priced for the consumer market. The 17″ BVM-170 model will cost approximately $15,000 U.S. and the 25″ BVM-250 model just under $30,000. Also, these broadcast reference monitors will only be available in Japan starting in May.

More info in Japanese here.

 

Sony is planning to re-enter the OLED display market a few years after the introduction of the world’s first OLED TV, the Sony XEL-1. However, the products to be introduced will be targeted to the professional display market as CRT replacements.

We can expect to see 2 new Sony OLED monitors unveiled at the Hollywood Post Alliance Tech Retreat, running from February 14th to 18th in Palm Springs, California. Rumors are that one of them will be based on the 24.5″ OLED TV shown by Sony at CES 2011 in Las Vegas. Subscribe to our RSS feed to keep up to date on these developments.

Sony still has not revealed any plans to re-enter the consumer OLED TV market.

Thanks to tvbeurope.com

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